Our story - hero


label.m was born out of the love for creativity and passionate dedication to the craft of hairdressing. Created in London in 2005 by Toni Mascolo and Sacha Mascolo-Tarbuck, Global Brand Director, the brand embodies London's Brit-Cool collective of Fashion and Music.

The many years of product development experience combined with the legendary artistic team's vision fuel the development of new styling techniques and dynamic product innovations that epitomize the latest couture and fashion trends through hair.

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